GEROME SORIANO

Gerome believes in thinking differently, in trying the untried and in accomplishing what is thought to be impossible. He does this by pursuing projects that are technically difficult and executing them well. He produces art objects as a way of sharing the experience and sustaining the practice.

Kite Aerial Photographer
born November 28, 1990
lives in Manila City, Philippines
graduate of University of Santo Tomas- College of Fine Arts and Design major in Advertising Arts- March 2012


CV

Exhbitions

Push It: Outstanding Thesis Exhibit 2012, Beato Angelico Gallery, Sampaloc, Manila

Awards

UST - College of Fine Arts and Design -  major in Advertising - batch 2011-2012 - Best Thesis Awardee for Photography Exhibit and Catalogue Design Thesis entitled "Windy Conversations: Between Camera and Kites"

Behance Philippines portfolio review - 98b - Recipient of Behance Appreciation Award for photography category - review conducted by Veejay Villafranca

Installations

98b ESC Projects - Windy Conversations: Between Cameras and Kites installation

ESC project - Future Market @ Transitio 1945 - Fort Santiago, Intramuros, Manila

Publications

Kite Aerial Photography: A Bird's eye view of Pictures of the World Below by Randy Urlanda in Manila Bulletin's Panorama Sunday magazine August 7, 2011

Camera Geek TV Episode 5 interview

The Art of Kite Aerial Photography by Cecila Angeles in Manila Bulletin's Picture Perfect July 26, 2011

Streetkonnect.com interview by Angely Chi

Solar Daybreak Artist of the Week October 21-25,2013: http://www.solarnews.ph/lifestyle/2013/10/25/artist-of-the-week-gerome-soriano1#.U2AmsoGSw8k

Slate Planner 2014, Looking Up No. 7, Kite Aerial Photography: http://slateplanner.com/2014/04/05/artist-quick-draw-march-gerome-soriano/



His work has already been featured in:



He was also part of the Push It: Outstanding Thesis Exhibit 2012. The Best Thesis Exhibit of UST-College of Fine Arts and Design major in Advertising batch 2012. Held at Beato Angelico Gallery, Sampaloc, Manila.


And was also awarded the Most Appreciated Presentation at the Behance Portfolio Review Manila November 2012. Held at 98b, Escolta.



 


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How to search for related keywords using google adwords keyword planner



So how do you uncover what keywords people are using on google to search your topic? What phrases and words do they use?

And what other words or phrases are they searching in relation to your topic.

Why search for this?



Because these are the words and phrases that people are using to search for your topic.


Today we share to you a step-by-step tutorial on how that is done :D

So let's get started!

First off go to adwords.google.com/KeywordPlanner



Then sign in your account.

Now under "Find new keywords" click on "Search for new keywords using a phrase, website, or category"



For my use I typed in "Influencer" then set the targeting to the US and Australia. Because some of the most awesome influencers live in those countries. Darren Rowse of Problogger in Australia and Pat Flynn and the Copybloggers in the US.





And voila! the keyword suggestions!




Then click on the "Keyword ideas" to see some more information.






For this keyword, there are a lot of phrases that I did not expect at all to come out like:

Influencer marketing – I did not now that the phrase even existed before I did this. So eureka for me :D
Influencer book – I haven’t read that book.But I know that people are searching for it. Looking at what the book’s cover from afar it looks like the wrong book for a person looking to be an influencer, creating a following.
Social Influence – did not saw that one coming too.

Nice insights :D Now I know more about what people are searching and what topics should I make more quality content about :D

Wuhoo!

Now let's try another keyword: Create following.



Woah! I did not expect the search volume and competition to be this low. I was like thinking that maybe artists, politicians and brands would be interested in content about this topic.

But the stats say otherwise so it might not be that rewarding to invest in making content for these keywords.



So there you go! 

Now go out and search for your own keywords in your own topic/industry :D

Here is a downloadable actionable checklist file to get you started right away:

The Best Marketing Advice EVER by Steve Jobs | Apple Motivation Inspiration

In this video Steve Jobs introduces Mac's new add campaign (back then) (I don't know what era this video is).



In the video Jobs stated that, "Marketing is about values"

It is about being really clear on what we want them to know us for.

He identifies Nike as a great brand who have successfully utilized this concept.

That Nike hardly even talks about their product.

What they talk about is how they honor great athletes.



For me this is somewhat similar to what Chet Holmes said.

To get to the much broader scope of your industry.

And to become a market /industry expert and not merely a product expert.

Because market/industry education marketing is much more convincing to the larger part of the market compared to talking about the product.


It also reminds me about the Begin with Why model of Simon Sinek.



I can't directly point it out but I can sense some very well polished used of NLP in his speech. Great use of anchors with change in tonality and gestures.

Then the use of metaphors and story telling to induce states.

And ambiguity not really going into the detail of things.

Glenn Osborn pointed out that Jobs is a great NLP practitioner.



Do you know what NLP is?

Are you curious to know more about Chet Holmes' teachings and strategies?


If so let me know in the comments and I'll make an article for that

Disqus for Gerome Soriano