[Stopid: Stop Being Creative And Clever]



Why?

Because:

“Effective copywriting is salesmanship in print, not clever wordsmithing. The more self-effacing and invisible your selling skill, the more effective you are. Copywriters who show off their skills are as ineffective as fishermen who reveal the hook.”
- Gary Bencivenga

not clever wordsmithing.

The more self-effacing and invisible your selling skill, the more effective you are.

Copywriters who show off their skills are as ineffective as fishermen

who reveal the hook.

Draw attention to the offer not to the cleverness and creativity of your ad.

Attention to the offer

Not to the add

Make them want to call and order

Not say that was clever, creative

Be bland and boring even if that's what you have to. To make them call.

Disqus for Gerome Soriano