David Ogilvy said:
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
five times as many people read the headline as read the body copy.
Did you also know that Upworthy create at least 20 headlines for their click-bait articles to test which ones gets clicked more.
But for us the great David Garfinkel’s Shortcut Test will work as a shortcut.
(Of course, we can still split test)
Here's the David Garfinkel’s Shortcut Test:
If you posted the headline and a phone number as a classified ad, would it generate inquiries?