[Are You One Of Your Target]

David Ogilvy said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

Use their language

TLC Tender Love and Care for pet lovers out there

Schmuckers for Magic:The Gathering Players out there

Where can you research this?

Your crowds' custom facebook group, quora, forum, product reviews.

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