It's one of the things identified by Jonah Berger in his book "Contagious: Why things catch on"
"People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter."
Here are some advertisements that take storytelling into mastery:
For entrepreneurs, small businesses and startups.
Though we might not have the large budget of these big companies. We can use storytelling in the following mediums:
2) Direct Mail
Links for further reading:
The Irresistible Power of Storytelling as a Strategic Business Tool
From Complacent to Contagious: Where is Your Brand on the Spectrum? - http://www.thinkwithgoogle.com/articles/complacent-to-contagious-with-jonah-berger.html
What stories do you have that is in line and complementary to your business?
How can you communicate them across to your customers?
Can you see how this could benefit your business and profits?
Hit the comments below.
Tell me what you think.
And do the workshop.
Do it now.
go back to hbr
lagay wikipedia storytelling video