#copywriting tip 28 Bob Stone’s Gem

Begin with your strongest benefit
Expand on the most important benefit
Tell exactly and in detail what they are going to get, including all
the features and benefits
Back up your statements with support copy
Tell them what they’ll lose if they don’t act
Sum up the most important benefits
Make your call to action. Tell them to “reply now” and give a good,
logical reason why they should.

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