One of the inner lingo you'll learn in the world of copywriting.
Basically it means to take something that is already working or has successfully worked before.
And you Swipe it. Copy and modify it for your use.
Then Deploy it meaning put it to use.
Here's an example:
Original from @kevanlee of Bufferapp
53% of Internet users have never shared to social. Learn how they spend their time online: linksy
Target to invite you to my facebook group
80% of the marketing, sales, copywriting facebook groups out there are crap and full of spam. Join the 20% of the good ones like Cult of Copy by Colin Theriot. Or this new one I'm making especially for Pinoys, copy.ph: https://www.facebook.com/groups/1662328654037384/
Ima sched this to my blog later