Yup I'm building a persona as a copywriter and in my rush and excitement to get going with this go crazy stuff.
I've missed not one but two vital, important parts of copywriting.
The Headline - notice no headlines on the prev posts. They're important without them most people just brush off your stuff as irrelevant.
Conversational - i made the mistake of thinking I am writing to a crowd. Instead of thinking that I am talking to you my friend.
So yeah, we need to keep those in mind. No problemo I'll promise to you, my friend, to write in that way in the coming posts.