The Magickal Pill Formula

[embed]https://upload.wikimedia.org/wikipedia/commons/5/50/Samuel_Johnson_by_Joshua_Reynolds_2.png[/embed]   Tired of staring at a blank paper. Not knowing what to write. How to write it. What sequence to follow. It would be wonderful if you can have a guide, a template, that you can easily understand. Plus examples on how those guides were used. Then follow me, today and over the following weeks, I will share copywriting guides that I use. [embed]https://upload.wikimedia.org/wikipedia/commons/5/52/Red_and_blue_pill.jpg[/embed]

The Magickal Pill Formula, is made up of:

1) Sickness - what are they suffering from, what's their problem... 2) Better Health - what would happen if they solved that problem.. 3) Magickal Pill - what's the magick pill to that problem..

Examples:

1) Losing track of the things you need to do, forgetting where you put down things? Imagine if you have the sharp memory, remember and back track the things that you did over this day with ease. To be a memory master of sorts. I have that problem too, and I solved it by bring a handy dandy notebook and pen with me everytime.
  • Sickness - Losing track of ....
  • Better Health - Imagine if you have the sharp ...
  • Magickal Pill - I have that problem too, and I solved it by ....
2) Looking back in your copy and feeling ashamed. Let's admit it, we want to write faster and more copy but sometimes the quality just suffers. But what if? You can write copy fast, in quantity and still maintain the top quality. Well, to be honest, I hate to break it to you and hurt your feelings but I think there is no shortcut for this. Great writers, like Hemmingway, just edit and edit and edit their work relentlessly, it's just part of being a great writer.
  • Sickness - Looking back in your copy and feeling ashamed....
  • Better Health - But what if? You can write ....
  • Magickal Pill - Well, to be honest, I hate to break it to you ...
3) Feeling confused as to what to do next? What to focus on? With the chaos of people, brands and things vying for attention. Great leaders have intense vision of the future, on creating their own universe. And rather than being pulled by others, they pull others to themselves. People help them achieve their goals, realize their projects and find more support. So how do we be more like those people? Simple, copy the actions that they take.
  • Sickness - Feeling confused as to what to do next? What ...
  • Better Health - Great leaders have this intense ....
  • Magickal Pill - So how do we be more like those people? Simple, copy ...
4) Finding it hard to find problems to write examples for, that's just crazy. Problems are everywhere, everytime. Pay enough attention to the people around. Listen to conversations and you will hear people talk about their fears, not being able to realize their dreams, feeling pain, etc. It's just a matter of paying more attention.
  • Sickness - Finding it hard to find problems to write examples ....
  • Better Health - Problems are everywhere, everytime. Pay enough ....
  • Magickal Pill - It's just a matter of paying more attention....
5) Looking of a hang-out place in Marikina? A cool, artsy place to unleash your creativity, hang out with your barkada, play board games, watch performances, etc. Then look up Dito: Bahay ng Sining.
  • Sickness - Looking of a hang...
  • Better Health - A cool, artsy place ..
  • Magickal Pill - Then look up .....

Video

[embed]https://www.youtube.com/watch?v=X3r4bAKHAR4[/embed]

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