16 Joe Sugarman Quotes for your Copywriting Success


1
"Get the reader to say yes and harmonize with your accurate and truthful statements while reading the copy."
- Joe Sugarman

2
"Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slope."
- Joe Sugarman



3
"Selling a cure is a lot easier than selling a preventative, unless the preventative is perceived as a cure or curative aspects of the preventative are emphasized."
- Joe Sugarman

4
"Telling a story can effectively sell your product, create the environment or get the reader well into your copy as you create an emotional bonding with your prospect."
- Joe Sugarman

5
“It's not whether you win or lose in life that's important but whether you play the game. Lose enough and eventually you will win. It's only a matter of time.”
- Joe Sugarman


6
“Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.”
- Joe Sugarman


7
“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem & turned it into an opportunity.”
- Joe Sugarman



8
"Copywriting is a mental process the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service."
- Joe Sugarman

9
"The sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the copy."
- Joe Sugarman





10
"The incubation process is the power of your subconscious mind to use all your knowledge and experience to solve a specific problem, and its efficiency is dictated by time, creative orientation, environment and ego."
- Joe Sugarman

11
"Every communication should be a personal one, from the writer to the recipient, regardless of the medium used."
- Joe Sugarman

12
"The ideas presented in your copy should flow in a logical fashion, anticipating your prospect’s questions and answering them as if the questions were asked face-to-face."
- Joe Sugarman


13
"In the editing process, you refine your copy to express what you want to express with the fewest words."
- Joe Sugarman

14
"The more the mind must work to reach the conclusion successfully, the more positive, enjoyable or stimulating the experience."
- Joe Sugarman


15
"Keep the copy interesting and the reader interested through the power of curiosity."
- Joe Sugarman

16
"Never sell a product or service, sell a concept."
- Joe Sugarman



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