How to turn your business features into power punch "Kapow" benefits

In the video below Hidden Marketing Assets Expert Richard Johnson enthusiastically discuss in a clear, power punch, booming excitement way the Hidden Marketing Asset System.

Where he gave two powerful case studies wherein he translated his client's product features (a PHD degree for the first one) into strong irresistable "power punch kapow" benefits that customers just can't help but submit to (happily:).

The PHD degree into a very powerful guarantee unlike anything else in it's category.

I believe that if we masterfully listen and comprehend this wonderfully enlightening concept we will be able to translate any business feature into a power punch benefit in a lightning fast way.

What do you think of the video?

Hit the comments below and give your two cents!
Do it now :)

Can you see how you can do this for your business?

How you can translate business features into customer benefit?

Such as a guarantee.

Again hit the comments below and give your two cents!
Do it now :)

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