How this Simple but Clever Marketing Campaign worked for Coca Cola and how it can work for your business



Do you know your customers name?

In his Classic Book "How to Win Friends and Influence People" Dale Carneggie said:



"Remember that a person's name is to that person the sweetest and most important sound in any language."

-Dale Carneggie




In the book Dale Carneggie recounted several case studies where calling people by their name, their proper name gives a really lasting impression.


Coca Cola has been declining in sales for the past 11 years. Until they rediscovered and implemented this concept of "names" into their marketing campaign.

Watch:




Quote:

"The company’s ‘Share a Coke’ campaign -- in which Coke bottle labels were personalized with 250 popular names, in addition to various terms of endearment, including ‘Bestie’ and ‘Wingman’ -- has reversed a downward sales trend that has plagued the company for the past decade, according to The Wall Street Journal."



You can read more about the thinking about Coca Cola's campaign on:

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales



Workshop:

Can you think of ways you can use the concept of "names" in your business?

Such as using it on your email campaign, tagging customers to social posts that might be relevant to them, or learning about their "real name" and using it instead of their nick name.

In the same book Dale recounts a story of a salesman calling a loyal customer on the phone and calling him by his hard to remember even harder to pronounce foreign name. That brought the customer on the other line to tears, remembering where he's from and how's journey to migration had been a triumphant and arduous one.

Hit the comments below and let me know what you think.
Do it now!

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